Fattoria La Vialla: Passion for Print!
Posted by Kris on Oct 27, 2011 in design, direct mail | 0 comments
Since my last entry, I’ve been showered with Fattoria La Vialla brochures and catalogues. Not least a beautifully presented taster bottle of olive oil, which is, the best I’ve ever tasted. I’m blown away by the passion and effort that they commit to each and every person on their mailing list. When was the last time you received an individually numbered brochure?
Having worked with quality stocks over the past few years, and more recently with our clients at Arjo Wiggins Creative Papers, I’m always pleasantly surprised at the level of investment La Vialla puts toward the paper and print to ensure the depth of colour and saturation (not to mention that lovely fresh-off-the-press smell we all know and love!).
Recently, the Autumn/Winter catalogue and the Christmas brochure arrived (I have Book no. 14). With an embossed cover and a sketch detailing animals, produce and the farm all in a festive setting, the Christmas 2011 catalogue is a treat in itself. The inside doesn’t disappoint with full page, beautifully framed photographs. But this time, something is different.
“Opening up these catalogues, you are bound to think: but what happened here?”
Fattoria La Vialla are experimenting with a change of their handwritten style to an ‘easier to read’ font which I have to say works. I’m deeply impressed at how they have taken comments and suggestions on board, and made a fundamental change to suit their customers. Yet, it’s still very much part of their home-grown brand.
If you are not on the mailing list of Fattoria La Vialla, I strongly suggest you get on it. If you’re in our industry, you’ll be relieved to see that high production values in print still exist. And if you do order the odd jar of olive oil or pasta sauce, you’ll see that they put as much heart and soul into their products as their gorgeous catalogues. It really is something I look forward to every time it comes through the letterbox.
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