Quick-Thinking win Best Limited Budget Campaign at B2B Marketing Awards

A runner-up in 2010 for “Best Integrated Campaign”, Quick-Thinking has this year scooped the gold for the 2011 B2B Marketing Awards Best Limited Budget Campaign for our Zoopla.co.uk “We Love Estate Agents” campaign.

Quick-Thinking were finalists in two categories (Best Creative and Best Limited Budget) for three different campaigns; our Simpson Carpenter “Bloodhounds” campaign, Experian Hitwise “Five a day” and eventual winner Zoopla.co.uk “We Love Estate Agents”.

Attended by as many Quick-Thinkers as could make it, the wine was poured, the (very good) food was served and the tension mounted as we waited for our categories to be announced, with laughs along the way courtesy of Jack Whitehall.

Our brief for the campaign was to deliver 200 leads per month for our client, while retaining current agents and communicating Zoopla’s core values of empathy with estate agents, property developers and letting agents. They needed it quickly and economically. Working with Zoopla, Quick-Thinking took a universal and simple truth: ‘Everybody hates estate agents’ and turned it on its head. The juxtaposition became simple: Zoopla – We love estate agents. The campaign was delivered with cost efficiency in mind, but delivered an 87% uplift in leads immediately, directly attributable to the advertising, direct mail, property shows and e-mail campaign and more than doubled the client’s projected results in the first month alone.

We were all very proud to receive the accolade and top last year’s outing at the prestigious industry awards. The dodgems were pretty fun too.

At Quick-Thinking we like to do just that. Think quickly. And intelligently. Oh, and creatively. And hopefully come up with more award-winning campaigns for our clients.

Gareth

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