The ‘It’s a Penalty’ campaign was created by QT to combat sexual exploitation of children at global sporting events. The Met Police called it ‘The most effective crime prevention campaign. Ever’. It has been seen by 25,000,000 people worldwide. The films have been shown on 15 global airlines and in the Olympic stadium in Rio. More importantly it continues today to protect innocent children from sexual exploitation around the globe. It’s the work of which are most proud in our history.